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My Closing Thoughts…

Photo Credit: Creative Commons – kitsu

Here’s my final video blog post from the SCORRE Conference, which I attended last week.

The conference helps communicators organize and present virtually any kind of  information in a clear manner.

The need for the conference became apparent when the organizers conducted a study of 2,500 individuals who had attended a series of speaker events and found the following results:

  • 75% of attendees could not communicate the purpose of the speech they had just heard;
  • 50% of the speakers themselves could not concisely communicate the objective of their speech.

Enter the SCORRE Conference to help. Even though I’ve been a professional communicator for 24 years, this conference helped me as you’ll hear in this video below.


Question: How do you practice communicating?

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  1. Please write something on the SCORRE method of setting up data. Thanks.

    • Hi Ann, the SCORRE acronym represents the following:

      Central theme
      Objective sentence

      If you’re not able to attend the SCORRE conference, I’d recommend the book by Ken Davis “Secrets of Dynamic Communication.” Hope that helps!

  2. I’ve heard a lot about this conference, and I’m certainly intrigued.
    To answer your question about how I practice, I think it first starts with thinking about your intended audience and your intended take-away. Then, I tend to rehearse different sections as chunks for familiarity, all the while trying to drill home that central point.

  3. Hmm… It looks like the audience was better at listening than the speakers were at providing useful materials. If one assumes that the 75% who failed to discern the theme were subjected tot he 50% who failed to deliver, then only 25% of the audience was at fault- compared to 50% of the speakers….
    I bring that up, because that is my experience- I get subjected to dweebs who lack the requisite skills (or interest) to provide me- the listener- with the seminar, speech, or talk they promised!

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