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My Closing Thoughts…

Photo Credit: Creative Commons – kitsu

Here’s my final video blog post from the SCORRE Conference, which I attended last week.

The conference helps communicators organize and present virtually any kind of  information in a clear manner.

The need for the conference became apparent when the organizers conducted a study of 2,500 individuals who had attended a series of speaker events and found the following results:

  • 75% of attendees could not communicate the purpose of the speech they had just heard;
  • 50% of the speakers themselves could not concisely communicate the objective of their speech.

Enter the SCORRE Conference to help. Even though I’ve been a professional communicator for 24 years, this conference helped me as you’ll hear in this video below.


Question: How do you practice communicating?

  • http://www.facebook.com/mullenann Ann Mullen

    Please write something on the SCORRE method of setting up data. Thanks.

    • http://www.thedailyretort.com/ TorConstantino

      Hi Ann, the SCORRE acronym represents the following:

      Central theme
      Objective sentence

      If you’re not able to attend the SCORRE conference, I’d recommend the book by Ken Davis “Secrets of Dynamic Communication.” Hope that helps!

  • http://www.lifeofasteward.com Loren Pinilis

    I’ve heard a lot about this conference, and I’m certainly intrigued.
    To answer your question about how I practice, I think it first starts with thinking about your intended audience and your intended take-away. Then, I tend to rehearse different sections as chunks for familiarity, all the while trying to drill home that central point.

    • http://www.thedailyretort.com/ TorConstantino

      Great overview Loren – thanks for sharing your practice tips!

  • http://www.adjuvancy.com/wordpress Roy A. Ackerman, Ph.D., E.A.

    Hmm… It looks like the audience was better at listening than the speakers were at providing useful materials. If one assumes that the 75% who failed to discern the theme were subjected tot he 50% who failed to deliver, then only 25% of the audience was at fault- compared to 50% of the speakers….
    I bring that up, because that is my experience- I get subjected to dweebs who lack the requisite skills (or interest) to provide me- the listener- with the seminar, speech, or talk they promised!