During the late 1970s and early 80s the most popular show on television was ABC’s “Happy Days.”
The Cunninghams and Arthur “Fonzie” Fonzarelli were members of the family – until Fonzie jumped the shark – literally.
The phrase “jump the shark” relates to the episode during the series’ twilight when the cast went to Hawaii and the daredevil Fonzie had to water-ski jump over a shark tank for some contrived sense of honor.
After that point, critics and viewers all but abandoned the series.
I think iPad has finally “jumped the shark” with the introduction of its iPad-mini.
What I mean is that Apple and iPad have long led the way regarding innovation.
Apple perfected the tablet category but the introduction of the iPad-mini seems to be a too-late-defensive play against the smaller, less expensive and widely popular Kindle Fire.
While Amazon doesn’t share sales numbers – the Kindle continues to be its number one seller by a wide margin. That’s pretty impressive for the world’s largest online retailer.
Regardless of which device you use, the proliferation of eReaders is on the rise. Here’s an interesting infographic from the folks at Schools.com that looks at the trend.